Privacy Policy

Blyze operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

• Provide, tailor, and improve the Services — process payments, fulfill orders, remember preferences, send account notifications, arrange shipping, facilitate returns and exchanges, enable reviews, and recommend products.
• Marketing and advertising — send promotional communications by email, text message or postal mail, and show relevant online advertisements.
• Security and fraud prevention — authenticate your account, secure payments, detect and investigate fraudulent or malicious activity.
• Communicating with you — provide customer support and maintain our business relationship.
• Legal reasons — comply with applicable law, respond to valid legal process, and enforce our terms or policies.

How We Disclose Personal Information

• With vendors and other third parties who perform services on our behalf (e.g. IT, payment processing, analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to direct us not to share information for targeted advertising.
• When you direct, request or consent to our disclosure of certain information to third parties, such as to ship you products or through social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce applicable terms, and to protect our rights and the rights of others.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive information. How long we retain your personal information depends on factors such as whether we need it to maintain your account, to provide Services, comply with legal obligations, resolve disputes or enforce other contracts and policies.

Your Rights and Choices

• Right to access / know — request access to personal information we hold about you.
• Right to delete — request that we delete personal information we maintain about you.
• Right to correct — request correction of inaccurate personal information.
• Right of portability — receive a copy of personal information we hold about you and request that we transfer it to a third party in certain circumstances.
• Managing communication preferences — opt out of promotional emails at any time via the unsubscribe option in our emails.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, and we will respond in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (or equivalent), unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.